PMC is using Sound & Vision, The Bristol Show, to launch the AVM high-end electronics brand that it’s adding to its distribution portfolio. AVM is based in Malsch, Germany where it has been developing and manufacturing electronic equipment for over 30 years. The company ethos is that audio “electronics must relay the purest emotions of recorded music, regardless of genre, dirtectly to the listener.” AVM’s design process is centred on keeping the ‘fingerprint’ of the electronics inaudible and as musical as possible. Simplicity of design is key, MD Udo Besser says, “Trial and error does not produce good sounding equipment. Therefore we do not develop unnecessarily complicated circuits that need a lot of compensating components in order to function correctly. We prefer a simple, straight circuit design where every component has its own clearly defined task. This circuit concept provides the best result, by far.”
The AVM product line-up is extensive, spanning three ranges, namely: Inspiration, Evolution and Ovation. It consists of pre, power and integrated amplifiers, plus CD players, streamers, CD-receivers and all-in-one CD/streamer/amplifiers. PMC will be stocking a comprehensive selection covering all the categories; from the Inspiration CS 2.2 Compact Streaming CD-Receiver (£3,995) with 2 x 165 watt amplification and culminating in the Ovation range’s SA 8.2 stereo power amplifier. Prices start at £699 for the P 1.2 phono stage and reach £11,695 for the Ovation CS8.2 which is the top all in one unit and has a valve output stage.The CS 6.2 streamer/CD/amp below is the middle model at £9,450.
Peter Thomas, PMC’s founder and owner, has long admired AVM’s products and says, “The opportunity to bring them into the UK, to present the exceptional audio quality and exquisite design to our home market is ideal.” He continues, “AVM’s philosophy is so similar to our own - the reproduction of recorded music as it is meant to sound - that there is a real synergy between our products. They just work superbly well together, something we’ll be clearly demonstrating at the Bristol Show.”