Cyrus home trial programme

News

Cyrus home trial programme
Monday, March 23, 2020

Cyrus Audio has today announced the launch of a home trial programme for its ONE Series of products, including the Cyrus ONE, ONE HD and ONE Cast amplifiers, and the ONE linear speaker system. The trial is aimed at keeping customers entertained in the current time of social distancing and offers retailers the opportunity to continue to serve their customers.

Customers will be able to contact any of Cyrus’ participating UK dealers and arrange to borrow one of the amplifier products, either with or without speakers for a free trial period of 14 days, subject to a small deposit being taken. As a direct response to the impact of Coronavirus, Cyrus is taking the lead in encouraging home trial, rather than asking customers to visit dealers’ premises for product tests and listening. The programme allows the customer to try Cyrus products in the comfort of their own home, in the actual room where they intend to use the product, as well trying it alongside any existing audio products they may have.  For the customer this removes the risk that the product may not sound the same at home as it did in the store. 

Cyrus Audio’s MD, Simon Freethy, commented on the announcement, “The relaxation a good music system can provide has never been so important. With large numbers of people being asked to work from home and/or self-isolating, we want to ensure they have the opportunity for the escapism of music, without the stress of having to directly visit a hi-fi retailer.” He continued, “Our UK dealers have seen a dramatic fall in customer visits, so we wanted to develop a programme which allowed our retailers to continue to provide all the added value services they offer above online stores, such as demonstration facilities as well as one to one advice, without the customer physically having to visit the store.