Cambridge Audio poised for a new era with a new look
We are promised a new look to Cambridge Audio ranges as a brand redesign, crafted in partnership with the agency Only, has been announced to reflect the company’s heritage. The ‘Made by Music’ strapline comes to the fore across advertising campaigns and marketing materials.
Visually, the new identity is aimed at helping Cambridge Audio to break out of the traditional hi-fi world and step into something more expressive, more contemporary and more emotionally resonant. In an upbeat message to the audio press, dealers and end-users, Cambridge says: “From cutting-edge product innovations to a bold design philosophy and a global community of audio enthusiasts, Cambridge’s next chapter is one of reinvention with purpose, a new age but with the same passion for connecting people to the power of music.”
As part of this brand revamp, Cambridge Audio has announced the Melomania A100 true wireless earphones and Evo 150 SE streaming amplifier – both carrying the bold new branding. Rebranded Melomania Connect and StreamMagic apps are now available, as well as a revamped Cambridge Audio website.
“When I took over Cambridge Audio in 1994, it was a brand with a rich legacy that had fallen into neglect. I’m incredibly proud of the place it’s since become and of the phenomenal, joyful team we have today. Cambridge is ready for a new era, and I’m confident that this re-brand – together with many exciting new products we have coming – will connect our passion for music to an even wider audience,” says James Johnson-Flint, owner of Cambridge Audio (pictured).
“As a lifelong music fan, getting to work at Cambridge and lead the brand through this transition is career defining for me,” says Nick Udall, Head of Marketing and Brand Partnerships at Cambridge. “This rebrand is a new chapter, a statement of intent. It enables us to connect with listeners in new ways, from diversifying our product development to supporting cultural movements which celebrate their love of music.”