Cyrus Audio strategic distribution partnership with TAD Audio Vertrieb
Cyrus Audio, the high-end audio manufacturer based in Cambridgeshire, UK has signed a strategic agreement with TAD Audio Vertrieb to support its expansion plans in Germany and Austria. The Cyrus brand was launched in 1984 with the original One amplifier, which quickly established itself as a firm favourite among the most discerning of music fans. Celebrating their 40th anniversary this year, Cyrus continues to design and build its range of high-end audio products from its head office in Huntingdon, along with their manufacturing partners SMS Electronics in Nottingham.
This change of distribution partner has come about after Werner Berlin, owner of Bellevue Audio announced his plans to retire this year. “We simply cannot underestimate how important it has been to have Werner managing our distribution network in Germany and Austria over the past 10 years, he really was a part of the Cyrus family, and will be missed by everyone” said Chris Hutcheson, Head of Marketing at Cyrus.
The decision to align with TAD Audio, was ultimately a simple one for Nick Clarke, Managing Director of Cyrus. “It became quite clear very quickly after TAD started discussions with us that the values, especially customer service, of both organisations were fully aligned, and we are thrilled to be working with them to provide our products to as many music lovers in Germany and Austria as possible.”
We caught up with Paula Knorn, CEO of TAD Audio to discuss this new partnership with Cyrus Audio.
“Cyrus has outstanding product design with excellent sound quality as a brand with 40 years of tradition/history in the HiFi Market. As I’m Bavarian, tradition is very important for myself and for TAD as a company. We have been working with audio brands for over 24 years and enjoy long term relationships with our partners and that is exactly what we see at Cyrus – It’s not only business – it’s family. Personal contact with the people for me is very important and Nick and Bartosz are great partners for us. Cyrus products are well known in the German and Austrian markets, because Werner Berlin has done a great job previously, so we are really looking forward to the future and our start in September 2024 handling distribution for Cyrus Audio in our market”.